What If You Could Pay Less Per Click AND Sell Units Faster?
Our Google Ads strategy is battle-tested across hundreds of dealership rooftops nationwide. The results speak for themselves.
👇 See what happens when you work with a team that delivers real results
Data Context: The following represents aggregated performance data across all Wheeler RV dealer clients compared to a multi-location competitor dealership group (4+ stores), analyzed in June 2025. Individual results may vary.
210 days vs 432 days on market at 50%+ PPC investment
$0.28-$2.15 vs competitor range of $2.44-$9.28
Proven results across every market shift since 1991
Anyone Can Run Google Ads. Doing It RIGHT Changes Everything.
PPC Bucket = % of Vehicle Detail Page (VDP) views from Google Paid Search on your inventory. Watch what happens as dealers invest more in PPC—Wheeler's strategic approach delivers faster sales, while competitors' results get worse.
| PPC Bucket (% of VDPs from Google PPC) | Wheeler Days on Market | Competitor Days on Market |
|---|---|---|
| 0-10% | 383 | 188 |
| 10-20% | 270 | 237 |
| 20-30% | 276 | 276 |
| 30-40% | 253 | 298 |
| 40-50% | 226 | 334 |
| 50%+ | 210 | 432 |
✅ Wheeler's Performance: 383 → 210 days (45% improvement with strategic PPC investment)
Our high-intent strategy brings quality traffic that converts faster as PPC investment increases.
❌ Competitor Performance: 188 → 432 days (130% worse with more PPC spend)
Low-quality traffic gets more expensive and less effective. More ad spend = longer time on lot.
đź’ˇ The Wheeler Difference: Quality Over Quantity
Anyone can run Google Ads. We bring high-intent shoppers who are ready to buy—not tire-kickers who waste your time and budget.
Cost Per Click Performance
Wheeler's strategic approach consistently delivers significantly lower CPCs
Wheeler's strategic targeting and optimization delivers dramatically lower costs while maintaining high-quality traffic.
Data represents blended average CPCs across all Wheeler RV dealer accounts compared to a multi-location competitor dealership group (4+ stores) analyzed in June 2025. Individual results may vary based on market conditions and campaign settings.
Frequently Asked Questions
What RV dealers ask before they get started.
What is a VDP and why does it matter for RV dealers?
A Vehicle Detail Page (VDP) is the page on your website that shows a specific RV unit with photos, specs, and pricing. VDP views are the single best indicator of purchase intent - they show someone is seriously considering buying. We track VDP views because they correlate directly with sales, unlike general website traffic which can be misleading.
How do you achieve CPCs that are 2-6x lower than competitors?
Our lower CPCs come from 30+ years of expertise optimizing campaigns specifically for RV dealers. We use precise targeting, negative keyword strategies, ad schedule optimization, and continuous testing. We also leverage our proprietary Intender Plus data to reach in-market buyers more efficiently than generic targeting methods.
Is this data from real Wheeler clients or theoretical projections?
This is 100% real performance data from hundreds of actual Wheeler client dealership rooftops. We aggregate and anonymize the data to show industry-wide trends. These aren't projections or case studies from our best performers - this is the average performance across our entire RV dealer client base.
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