9,377 More Engaged Shoppers Viewing Units in Just 60 Days
When a multi-brand, multi-location dealer group needed more qualified shoppers actually looking at their inventory, Wheeler delivered immediate VDP growth with a proven multi-channel strategy.
👇 We don't just drive website visits. We drive shoppers to Vehicle Detail Pages.
Why We Track VDPs, Not Just Website Visits
VDP = Vehicle Detail Page. This is when someone clicks on a specific vehicle to view details, photos, pricing, and specs.
VDPs = Engaged Shoppers. These aren't people who landed on your homepage and left. These are qualified shoppers actively looking at your units—the metric that actually correlates with sales.
11,089 → 20,466 engaged shoppers viewing units in month 1
3,059 → 9,018 shoppers viewing units from Google Ads
New channel driving shoppers to inventory pages
Multi-Brand, Multi-Location Dealer Group: Engaged Shoppers Viewing Units by Channel
Partnership began in August 2024. Immediate VDP growth showing more shoppers actively viewing inventory across all channels.
| Month | Paid Search | Direct | Total VDPs | |
|---|---|---|---|---|
| Jul | 3,059 | 0 | 1,924 | 11,089 |
| Aug | 9,018 | 3,304 | 2,363 | 20,466 |
| Sep | 7,335 | 2,252 | 4,882 | 18,870 |
Channel-by-Channel Performance
Paid Search (Google Ads)
Strategic keyword targeting drove nearly 3x more shoppers clicking through to view specific vehicles.
Facebook Ads
Launched Facebook inventory ads driving shoppers directly to vehicle pages, immediately contributing engaged inventory viewers.
Direct Traffic
Brand awareness campaigns and remarketing drove shoppers to return directly and view more inventory.
Dealer Group Success Story
How Wheeler's multi-channel strategy delivers immediate VDP growth for multi-brand, multi-location dealer groups
The Challenge
- •Multi-brand, multi-location dealer group needed coordinated marketing across Honda and Toyota inventory
- •Not enough engaged shoppers viewing specific vehicles online
- •No Facebook advertising presence to capture social media shoppers
- •Needed more qualified shoppers looking at inventory, not just homepage visitors
The Wheeler Solution
- ✓Launched comprehensive Google Ads campaigns with strategic keyword targeting
- ✓Built and launched Facebook advertising from zero with inventory and promotional ads
- ✓Implemented SEO optimizations and ongoing backlink strategy
- ✓Deployed multi-channel remarketing to drive direct traffic growth
Key Results Achieved (First 60 Days)
VDP Growth & Engaged Shoppers
- 84% increase in total VDPs in first month (11,089 → 20,466 engaged shoppers)
- 195% growth in Paid Search VDPs in first month
- 3,304 VDPs from Facebook in first month (launched from zero)
- 154% increase in Direct VDPs over 60 days
Campaign Performance
- Launched 4+ channel strategy (Search, Facebook, YouTube, OTT)
- Strong engagement metrics with consistent views per session
- Geo-targeting competitor dealerships to capture conquest sales
- Ongoing SEO work positioning for long-term organic growth
Results from first 60 days of partnership (August-September 2024). SEO results typically show significant improvement within 4-6 months as Google indexes optimizations.
Why These Results Matter
More VDPs means more engaged shoppers actively viewing your specific vehicles—not just homepage visitors. More engaged shoppers = more test drives booked = more vehicles sold.
Immediate Impact
No 6-month waiting period. Wheeler's full-stack approach delivers VDP growth and engaged shoppers from day one while building long-term SEO foundation.
Multi-Channel Strategy
Don't rely on just one channel. Our integrated approach across Search, Social, Video, and Display ensures maximum reach to in-market shoppers.
Sustained Growth
Monthly optimization and strategic adjustments keep performance improving over time. This is just the beginning.
Ready to Drive More Engaged Shoppers to Your Units?
Get a free audit and see exactly how Wheeler can increase your VDPs—engaged shoppers actually viewing your inventory.
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