Why You Should Use Google AdWords to Boost Visibility

Jul 8, 2015

In today’s online marketplace, it is important for companies to remain visible online in order to attract new customers and stay competitive. Google AdWords is an online advertising platform that many businesses use to increase their online visibility. This platform helps companies connect with the right customers at the right time.

There is a reason that Google AdWords has increased in popularity. Below, we discuss why you should consider making it a part of your online marketing strategy.

How Google AdWords Works

Google AdWords places various ads on Google search results when users look for specific keywords. These ads appear at the top, bottom or side of the page and work on a pay-per-click model, meaning your company only pays for the advertising when a user clicks on your ad. The rankings of these paid keywords are determined based on the relevance of the keyword and the amount paid per click.

Google uses three different payment platforms for advertisers:

  • Cost-per-click  – Charges a few cents to a few dollars for each click that the ad receives.
  • Cost-per-mille – Charges for every thousand impressions that the advertising makes.
  • Site-targeted advertising – Puts banners and targeted images on specific websites.

Why You Should Use Google AdWords

Here are just some of the reasons why your company should be using Google AdWords to increase your visibility:

  • Measurable ROI – Your return on investment is important, especially when you have a limited marketing budget. Since all clicks on your ad are traceable, this makes it very easy to track your ROI.
  • Instant traffic –  As soon as your company has set up the Google AdWords campaign, your ad will begin to appear on Google instantly when users search for your keywords.
  • Spending flexibility  – With Google AdWords, you have flexibility in your daily budget. Though your company will get more results the more you spend, a little can still go a long way.
  • Control of Your Ads – Google AdWords allows you to stop or pause a campaign when you want to, giving you more control over your spending.