Google+ Your Business: How to Use Google For ORGANIC SEO

Jul 31, 2015

Social media can have a significant impact on your company’s bottom line. This affordable online marketing outlet allows you to reach and engage your target market instantly. Though you may already be connecting with your customers on Facebook and Twitter, there is another important social media platform that you may be overlooking. Google+ helps your company engage with your target customers, while also helping you boost organic SEO.

Increasing Your Organic SEO

With recent changes to its advertising platform, it is becoming increasingly more difficult for companies to benefit from organic reach on Facebook. However, Google+ still offers businesses the opportunity to reach customers without paid advertising. Since Google+ is owned by Google, having a profile on the social media platform will help your company boost search engine rankings.

Your company’s Google+ profile helps you increase organic reach by:

  • Integrating with other platforms like YouTube and Gmail – Connecting these platforms to your Google+ business page helps ensure that your content is more visible.
  • Provides an additional outlet for content – The more content your company produces online, the better your SEO will be.
  • Show up in more search results – With blended search results, the content you publish on Google+ can help you rank in search results when your website might not.

How to Get Started Using Google+ Your Business

Getting started with Google+ is relatively simple. To begin, create a personal profile if you do not already have one. This is how you will manage the business page. From the personal profile, add your business page by clicking “Pages” in the left-hand menu. Next, choose an appropriate category for your business.  After you have chosen a category, fill out your page with as much helpful information as possible. Then, add branding and other visual content to make your page attractive to visitors.

Are you ready to increase your organic SEO with Google+? We can help you reach more customers and improve SEO through social media marketing. Contact us today to find out more about how you can boost SEO through Google+.