SansoneJrs66Automall

Challenge

Sansone Jr's 66 Automall needed to discover a competitive advantage that could propel his 2015 sales over 2014.

Insights

With current marketing from Tier 1 and Tier 2 in place Sansone Jr’s 66 Automall focus was his local Tier 3 advertising. We realized there is some competitive advantage to be gained in the approach to Tier 3 advertising but we wanted deeper innovation. Thus, Tier 4 marketing was created. Tier 4 marketing engages the sales staff, websites, social media, referrals and so much more. The addition of Tier 4 marketing has not only increase sales, grosses, web traffic, show room traffic but also sales person retention.

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Final Product

Sansone Jr’s 66 Automall recorded these results when comparing February-June 2015 versus 2014.

• Web Traffic up 125%
• Showroom Traffic up 25%
• Retail Deliveries up 35%
• Sales Grosses Up 50%
• Average Participating Sales Persons Unit Sales Up Nearly 100%